PERSPECTIVE ROASTERS
Scope of Works:
Identity, Brand Strategy, Creative Direction, Print, Packaging
Perspective Roasters is a micro roastery and multimedia brand exploring the world through coffee.
The identity was created to capture the brands unique positioning in the marketplace as a bicurcated entity navigating the traditional elements of coffee culture and the world of media.
With the intention to share narrative and origin stories of coffee worldwide, the period accompanied by the monogram is a minimalistic representation of the globe.
