johnny floyd
Scope of Works:
Identity, Website Design, Brand Strategy, Creative Direction, Digital
Johnny Floyd is a self-taught painter working in Atlanta, GA and Detroit, MI. He started painting when it became clear that creating was the only thing that made any sense.
His work examines the African American experience through an interrogation of both historical and current events while simultaneously imagining a sustainable Black future. Through the melding of figurative, surrealistic, and abstracted practices, Floyd employs a broad artistic lens to articulate the desire for a path forward.
Logo Interpretation
The Johnny Floyd rebrand was designed to complement the artistic language of his style with a contemporary contribution that yields attention but does not compete with the mediums he offers the world.
With simplicity being the priority, the logo lives in between a classic design and modern creation.
Website Interpretation
The goal of the website redesign was to establish space.
The work of Johnny Floyd, his color palette creations and choices, the beautiful and vulnerable subjects of his work, and the cohesive experience deserves real estate to breathe to properly digest the depths of his work.
Additionally, we wanted to design the website with a similar environmental feeling you receive when you are experiencing artworks in a white cube. The website offers a concise showcase of Johnny Floyd’s work without distraction.
