Floyd

Scope of Works: Identity, Brand Strategy, Creative Direction, Digital

“Black people, Indigenous people, people of color & others — have been underrepresented within the field of design, specifically, furniture design. We want to be a part of changing that.

To start, we recognize that in addition to examining and re-designing our internal processes at Floyd, we can highlight and amplify the work of amazing designers shaping the future of our industry.

So, we’re excited to kick off a series of conversations we’re calling Design Talks.”

-Floyd

The execution of this identity and project was created with Alison Beshai and Form Function Studio.